Trilegiant’s Nathaniel Lipman: Setting an Example for Loyalty
The man leading Trilegiant forward has been an example of loyalty the affinity marketer has built for its partner businesses since its inception. Since 1999, Trilegiant President and CEO Nathaniel Lipman has been involved in leadership positions as the company experienced several transitions throughout its 35-year existence. He was initially placed in marketing and corporate development, starting out as a senior executive for Cendant Marketing Group, the predecessor of Trilegiant.
For almost a decade, the UCLA-Berkeley product has helped businesses thrive as they benefit from Trilegiant’s impressive marketing consultancy services which boost revenues of its partner companies through direct mail, telemarketing, online marketing and more. He moved up to become Executive Vice President of Business Development for Cendant Membership Services until 2001. Thereafter, he got promoted as Senior Executive Vice President of Business Development and Marketing of Trilegiant from September 2001 until August 2002. He became CEO for Trilegiant in 2002 and President of Cendant Marketing Group in 2004. When private-equity backed Affinion Group integrated all of Cendant’s previous and successor businesses in 2005, he was elected President and CEO.
Under his leadership, Affinion group now boasts of over 5,300 affinity partners around the world, operating in the United States and 14 other countries with 3,000 employees.
