Archive for the 'University of Marketing' Category

Communicating Strategies

Monday, November 16th, 2009

Communication is just as valuable in business as it is in private relationships. For the most part businesses are aware of this but may not know how and when to accurately apply communication techniques.

In today’s highly charged business atmosphere , overcoming communication problems is necessary – in particular early on in the sales process. Don’t forget that customers are won or lost at the top of the sales funnel. Consequently it is valuable that your communication tools such as your color brochures do their job in the intitial stages of the sales process.

This process can be achieved by developing a good communication strategy . Here are three ingredient of an efficient sales and marketing communication strategy:

1. Personalize it. The business is not just about making money. It is also about building relationships. Relationships are vital for customers. Customers are willing to consume more just because they have a long standing virtuous relationship with a specific business. Your brochure printing therefore ought to aim to enhance relationships. Color brochures, for example, can acquaint the company in a very private way.

2. Customize communication for both industry and position. A manufacturing industry would have a different concern with a service oriented company. It is crucial to make each client understand that you appreciate their unique desires, therefore, can deal with their particular problems.

3. Use best etiquette to seperate your motto from the competition. To ensure that your customers or clients do not overlook you, use timely reminders. Send out your brochures to an event in advance. That way you call the attention of prospective customers even before he comes to the event- not when they are already talking to your competitors.

Ultimately, the solution to successful business communication is producing a message that your audience wants to hear. Your audience is interested to know how you would respond to their needs in a timely, reliable and professional manner.

Publicise Your Businesses Services with Videos on the Web

Thursday, January 29th, 2009

Online videos are a good instrument to publicise your organisation. Of course there are dozens & dozens of other marketing methods around which include article writing to blogging, from PR to podcasting. But nothing says “cool, connection, and creativity” like a short format video.

Each month more and more businesses of different sizes are making Internet videos about their offerings. They are not only just putting them on their business websites, but they are putting them to their own blogs. To gain international twenty four seven coverage, promotional videos are being posted to dozens of video-sharing websites like that of YouTube & Google Video. And why not ? it’s free, easy-to-do, and can have a large difference, in a number of cases, on the traffic it sends to your site.

There are countless reasons why video commercials are a useful way to advertise your business. Vidify offer unique video production and distribution solutions. Visit the website.

Internet videos benefit from a far reaching distribution: Videos by their own nature are simple to “package” which means they are great to slot into a mixture of different distribution circulations. You can add them on your businesses website or blog, if you want you can save them onto your netbook and show them in a loop at a business shows. You can post them to loads of Web video-sharing social media websites. You can copy them onto DVDs and give them away or sell them. You can even dispatch them by email.

Internet videos are an excellent way to advertise. As our use of technology develops, so do the methods in which companies like to cooperate with others. Most individuals are visually oriented meaning that is how they best understand & cooperate with their world. This makes videos on the Internet the perfect company strategy to communicate with today’s customers.

These are just a few of the many reasons why videos online might be an outstanding way to market your businesses services. Find out more about this topic to see how you could utilise your own time, assets, & energy to communicate to your target clients in a ground-breaking & interesting way.

Find out about Video Production & Distribution – Article One

Monday, November 24th, 2008

The prudent old Chinese sentiment has a strong gist; the slogan illustrated the truth that we recognise an event drastically more if it is viewed. By means of video production or videography it is practical to film a string of occasions.

At the present time in every commercial presentations, video recording is generally adopted. By adopting video production it is achievable to present the essential info to various different likely consumers to help interest them. Online Video production nowadays is utilised for various purposes; however, quite a few online corporate videos and awareness related productions are usually manufactured in order to accomplish desired business goals.

Audio video productions are greatly in fashion & thus are used in more or less any nature of corporate activity. Video production businesses at the outset normally work with a certain style of client or a corporation that seeks to produce a promotional video, a presentation or an assortment of video clips. The complete occupation of video production is carried out by one or two freelancers; though there are numerous good video production companies around at the moment.

Input of music composers, cameraman & script writers are also common when creating online video productions. What’s more, advertising agencies and public relations companies have lately become involved with online video production and publishing. Visit Vidify.co.uk for cost-effective video production and distribution services.

Thomas R. Cutler Contributes to Time Compression Technologies Magazine in Continuing Lean Manufactur

Tuesday, June 24th, 2008

The September/October issue of Time Compression Technologies magazine includes a feature article, “Lean Manufacturing: How Big is the Market? Lean Enterprise: How Much Bigger is the Market?” authored by North America’s leading manufacturing journalist, Thomas R. Cutler (www.trcutlerinc.com).

Cutler provided a detailed history of the lean manufacturing marketing including how e-kanban solutions are central to an effective lean manufacturing initiative. According to Matthew Marotta, founder of Datacraft Solutions, “We do not charge for upgrades to the system as we learn about new best practices that clients ask us to incorporate. Before Datacraft incorporates the request, it is reviewed buy a lean advisory board to validate the value of the best practices and the value added impact upon our partner community. Once it is passed, they develop, test, and implement.”

The hosted solution provides the customer with their own set of servers which are maintained offsite by and outsourced set of administrators. All of the administration fees, equipment, support teams and software updates are all included in the monthly service fee which is less then the cost of hiring an internal system administrator.

The value of an ASP is that manufacturers can buy “by the drink”, low risk, and a see a rapid ROI. Only internet access is required.

The non-ASP option leaves manufacturers investing a large sum into the communication network, IT personnel, IT training, application servers, consulting for system modification, along with all the hidden costs that come with it. The only disadvantage of using an ASP is the client never owns the system (application), only their own data. This concern tends to be the issue of IT since they want to control all phases of the e-kanban operation. The cost of the control is wasteful and completely antithetical to a Lean Initiative.

While some ERP systems QAD, Factory Logic, and Supply Works have some e-kanban functionality is not their core focus, so manufacturers are purchasing the ERP system at a significant price tag including all the prices increases (and upgrade charges). From the perspective of Lean functionality and immediate ROI the cost cannot be justified, unless there is a plan for a manufacturer to replace the ERP system.

Datacraft Solutions www.datacraftsolutions.com Matthew Marotta 800-819-5326

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MLM Training – In Network Marketing, It is NOT About You

Tuesday, June 10th, 2008

“Have more than thou showest…
speak less than thou knowest…”–
William Shakespeare

Ego in MLM and Network Marketing can kill your business.

Know anyody that has a big one?

As one of my mentors Ben Johnson, 5 billion dollar producer says:

“Ego is a reverse disease. The person that has it is not sick, but it makes everybody else around him sick.”

Ol’ Willy knew what he was talking about when he wrote that quote –it’s called:

“Don’t show all your cards in the game of life and Network Marketing. Hold something back, so you will have an extra ace or two to play when you need it.”

Why would someone who is really successful want to not let people know how wonderful they are in MLM? They have earned it, many times deserve it.

Simple.

When you blow your own horn in network marketing, it can be heard as a sour note to some people, and in some instances, totally off key.

EEECCH!

The “it’s all about me” syndrome has killed more downlines in network marketing than anything else. it is a form of Success Assasination.

But–

When someone else blows your horn in mlm, it sounds like a symphony to many people, and they can enjoy and appreciate your results and achievements.

Wanna know a HUGE Secret to make that happen in MLM and network marketing?

Focus on helping people obtain their short term goals in network marketing and then when they do — you blow their horn!

LOUDLY.

And they will be so appreciative, they will
somewhere down the line make sure people hear about your success when it comes, or if it has, then they will talk about it now.

It is that simple. It is ALL about the other person in mlm, not you.

Humility is a good thing, as it really is endearing.

As a friend of mine says,” Slence is great with people — makes them wonder what you’ve been up to!”

But also, not revealing what you know is not a sign of weakness, but of Wisdom. Some of the wisest people that ever walked earth were the kind of people that were Listeners and made other people the superstar of their conversation.

You need to od the same thing- make anyone you talk to the Superstar of that conversation. Become a rabid audience of one that cannot get enough of their words.

And you can learn a whole lot more by listening to others than hearing yourself talk.

You already know what you are saying.

Stay back sometimes in conversation and ask questions and let others talk about themselves and their success, and you just smile and listen,and congratulate them.

Again, make sure they are Superstar status with you.

Then when they find out later what YOU have accomplished in network marketing, it will have 3 times the impact.

And create a great image of strength and power that you may not have had before.

INFERNO Secret:

Keep something back –it will keep you out front in MLM and network Marketing.

blessings…

Doug Firebaugh

PassionFire International

copyright 2006, all rights reserved

Doug Firebaugh is one of the top MLM Network Marketing Trainers in the world. Over a million people a month read his training ezine. He spent the last 7 years traveling the world speaking and training on Success. He lives in Birmingham Michigan, and you can receive a FREE subscription to his training ezine- The MLM Success HEAT- at: http://www.passionfire.com/pf_heat_4.html; http://www.passionfire.com

Increase Your Internet Traffic With the One-Line Attention Grabber

Monday, June 9th, 2008

There are many articles on the Internet today that advise people on how to promote a successful e-commerce website. These articles are valuable resources, yet I find that most do not go beyond the technical aspect of website promotion. Mainstream topics of web promotion today explain how to rank high on a search engine, how to create viral affiliate programs and how to create targeted e-direct mail. These techniques are very important and I encourage every e-commerce businessperson to become an expert in these subjects; however, it is my opinion that many Internet entrepreneurs are not tapping into their full profit potential because they are ignoring the basics of marketing. Whether you are an established Internet guru or brand new to the e-commerce scene, I think this short article will serve to light a fire under your proverbial rear end as I reintroduce one of the basics of marketing known as the one-line attention grabber.

A one-line attention grabber can be used like a neon sign to attract interest and to encourage curious web surfers to visit your site. Your attention grabber should wake people up, startle them and create an irresistible desire to read more about your web page. A good attention grabber leaves the reader eager for answers. Also known as a slogan or tag line, a one-liner can help you grab a potential customer’s attention so you can introduce what you do or what you can do to benefit the customer. Here are a few well-known examples from some popular and successful companies.

“Always Low Prices!” -Wal-Mart

“Have it Your Way” -Burger King

“The Quicker Picker-Upper” -Bounty

“It’s Everywhere You Want to Be” -Visa

“Reach Out and Touch Someone” -AT&T

Creating a slogan does not require a great deal of creativity. It could be simple as stating what you or your company does. For example, if you have an Internet business that sells nutritional supplements, you can have a slogan that states “your source to a fitter and healthier life.” A good slogan is simple and merely invites potential customers to read or learn more about a company or website. It can also make for an interesting title to a web page. Now that you have the attention you want, it is up to you to make these potential customers fully grasp what you can do for them and to convince them that acquiring your product or service is in their best interest.

Getting traffic to your website will require some work. Even if you have a firm grasp of the technology involved in website promotion, you would be wise to not overlook proven marketing techniques such as simple attention grabbing slogans.

Brett Fisher,
marketing@ebookgeeks.com
More Details about web site promotion here. Brett Fisher, Avon OH United States brett_fisher@ebookgeeks.com Brett Fisher is the owner of many successful home business sites and holds a bachelors degree in education. He has proven that making money on the Internet is not a daunting task given the right resources and the will to succeed. His websites are straightforward and give step by step instructions on how to get started with your own home based Internet business even if you are not a computer “geek”.

New to Internet Marketing? Decide and Focus, or Quit!

Monday, June 2nd, 2008

When you first get involved with Internet Marketing you’ll discover there are unlimited opportunities for income. For example, there is the GoogleCash opportunity where you simply direct the traffic clicking on your ads to a merchant’s website and collect an affiliate commission. Or, you might choose to build a content-rich theme site over a period of many weeks and use it to earn Adsense income and to earn affiliate income. Or build dozens of “quick and dirty” Adsense sites in hours. Or you can build mini-sites for affiliate marketing. Or you can blog for money. You could profit from ebay in a variety of ways. You could write an information product, or choose to sell physical products. And this is only a partial list! Internet Marketing has something to suit (almost) everyone.

But the reality is that each opportunity probably calls for you to learn more than just one skill, and buy and learn more than just one software tool. For example if you choose to get involved with the Adsense opportunity you can end up using a keyword research tool to identify keywords to focus on, an HTML editing tool to build your site, graphics software to build the graphic header, the blog and ping technique with a junk blog to get indexed in a hurry, RSS to build-up the content on your site, perhaps a separate good quality blog to improve your rankings in the search engines, perhaps another software tool to build a site map, and so on. The different Internet Marketing opportunities have their own Tools of the Trade!

For each of these tools you need to research which one to use; buy it; learn how to use it; then to put into practice. Some individual tools, for example some of the sophisticated software to make automatic post to blocks have quite a steep learning curve, and it can genuinely take many hours simply to become familiar with the software, and many more to understand how to apply it correctly.

But if you’re human, and interested in making money (and why else would you be here?) it is all too easy to be tempted to explore other opportunities while you are still in the middle of making a previous opportunity work. In fact, you probably asked for it! Your research probably put you on the mailing lists of many Internet Marketing experts who send you news of the latest and greatest every day … and these folk are masters at turning-on your greed glands. From personal experience (me, my friends and my family) I suspect the majority of people who decide to dive into Internet Marketing but never succeed in making a serious penny simply get bogged down with partially implemented opportunities.

The solution is simple but unfortunately contrary to human nature (at least for many of us). It requires four steps:

Give yourself the luxury of exploring the opportunities … but with a specific time limit, during which you commit up-front to starting nothing and to buying nothing until that time limit is up. This research is NOT trivial. You are not just looking at the income potential of the different Internet Marketing opportunities … you need to look at the commitments in terms of initial time and ongoing time; whether income is fast or slowly builds up; whether there is out-of-pocket risk or just time-wasted risk; are you prepared to wander to the “dark side” a little (black hat SEO) or is your nature to stick to the straight and narrow; do you want to be dealing with individuals, or just nameless, faceless masses? Do you have a technical nature? Do you have access to someone who does if you need help?

Make the decision. Make it logically …. then test to see how your gut feels about it. When it feels right, commit. I mean, FULLY commit.

Pursue the chosen opportunity to completion, where “completion” means you fail beyond recovery, or you succeed in making a level of income that you considered to be a success for the technique. Learn what you need to; buy what you need to; then DO IT. And be prepared – this often means facing fears; fear of minor failure (starting a technical area where you are a novice), fear of rejection (asking others for links, knowing 90% will tell you “no” in the early days), and the big one … fear of project failure. Your mind can play odd games with you … if you move to another opportunity before you give this one your all, you’ve not really failed, have you? Whereas if you DO give it your all and it doesn’t work out … then you’d have to face your failure.

And while you are pursuing the opportunity discipline yourself not to pursue or even explore different Internet marketing opportunities. Unless you know you have superb discipline this means you do not read e-mail’s, newsletters, or sales pages from gurus promoting products that do not relate directly to your opportunity; and do not even read e-mail’s, newsletters, or sales pages promoting improved versions of products that are supposed to be improvements on those products you are already using in pursuit of your opportunity. Make what you have, work.

Even if, on completing one opportunity, you choose to go onto a second or even a third entirely different one, doing so in this focused manner means you will probably complete three entire opportunities to a satisfying level of success before you would have achieved even one to a partial level of success if you’d been attempting all three simultaneously. I’m serious; multi-tasking often means a factor of three or four times the elapsed duration to completion of any project. Internet Marketing is no exception.

Just as important, you will actually have mastered the individual skills involved in the opportunities you pursued to completion; this contrasts nicely to having only a fingertips grasp of a variety of different tools and techniques, as is the inevitable outcome if you fail to focus.

In Internet Marketing, this mastery has rewards; you can repeat your success more quickly. You can outsource tasks, from a position of complete proficiency (always a good position from which to outsource). And you can usually transfer some or all of the skills to another Internet Marketing opportunity in such a way as to make success in the new arena more certain, and more speedy. Not a bad combination!

Steve Jackson is a full-time consultant (in a field largely unrelated to Internet Marketing) who decided to explore Online opportunities as a way to help friends and family develop the increased freedom of choice that can emerge from a serious side-stream income. His website at www.adummygetsitright.com is a massive source of free information on Internet Marketing opportunities.